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Research papers

Cross media consumption and adequate media strategies

This paper takes a first careful step into the rich body of information on combined usage of radio and TV which has accumulated in three years of electronic measurement of radio (and TV) with Radiocontrol, the radio watch, in Switzerland.Analyzing...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Giordano Giordani, Rolf Müller
June 16, 2004
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Citation

Giordani and Müller (2004a, June 16). Cross media consumption and adequate media strategies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/cross-media-consumption-and-adequate-media-strategies


Research papers

Print and the online world

In contacts with media researchers around the world the authors have found that there are many questions and blank spots with regard to the new Dutch approach of measuring readership figures in an online panel.This paper explains why this new...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Raymond Ross, Irena Petric
June 15, 2004
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Citation

Ross and Petric (2004a, June 15). Print and the online world. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/print-and-the-online-world


Research papers

Progress toward passive measurement of print

Arbitron and Time Inc. are considering technology-based measurement to capture magazine readership, possibly as an enhancement to Arbitron's Portable People Meter (PPM) measurement. The present video-based investigation addresses a precondition to...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Roberta M. McConochie, Jane Bailey
June 15, 2004
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Citation

McConochie and Bailey (2004a, June 15). Progress toward passive measurement of print. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/progress-toward-passive-measurement-of-print


Research papers

Personal probability for print in a multimedia environment

Planning in a multimedia environment has been a huge topic of debate. Service providers, agencies, advertisers and the media have all been challenged with developing the 'best' tools to understand the optimal mix of media.In order to evaluate the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Amy Betz, Caryn Klein, John Ehrenhofler
June 15, 2004
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Citation

Betz, Klein and Ehrenhofler (2004a, June 15). Personal probability for print in a multimedia environment. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/personal-probability-for-print-in-a-multimedia-environment


Research papers

Atlanta and beyond

This paper focuses on the ways the best practices of traffic and media research have converged in an Out-of-Home ratings service, emphasizing what is new - and what remains the same - about audience measurement informed by those two fields.It also...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: William Rose, Joshua Chasin, William McDonald, James Tobolski
June 14, 2004
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Citation

Rose, Chasin, McDonald and Tobolski (2004a, June 14). Atlanta and beyond. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/atlanta-and-beyond


Research papers

Applying professional surveying method to outdoor visibility

The paper describes the British poster visibility system: the research on which it is based, the classification of all roadside panels by surveyors using appropriate instruments, modelling the data, and application of the results to gross audience...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Derek Bloom
June 14, 2004
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Citation

Bloom, D. (2004a, June 14). Applying professional surveying method to outdoor visibility. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/applying-professional-surveying-method-to-outdoor-visibility


Research papers

Maturity matters

Evidence has been mounting that online advertising can be an effective marketing tool. This paper demonstrates that this effectiveness has actually been increasing over time, as advertisers have learned to use the new medium and the range of tools it...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Suzanne Moorey-Denham, Joao Neves, Anthony Romeo
June 14, 2004
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Citation

Moorey-Denham, Neves and Romeo (2004a, June 14). Maturity matters. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/maturity-matters


Research papers

Recognized in a split second

Since 1992 Viacom Outdoor in the Netherlands has tested the time it takes for the product and brand on outdoor advertising posters to be recognised.The fieldwork was carried out by Inter/View and, later, Intomart Gfk. Brand Recognition and Product...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Lex van Meurs, Mandy Klerkx
June 14, 2004
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Citation

van Meurs and Klerkx (2004a, June 14). Recognized in a split second. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/recognized-in-a-split-second


Research papers

Exposure data for online media in a mixed media planning database

The paper describes a new research approach designed to create a comprehensive planning database for online media vehicles.The model combines user-centric information (target group characteristics and media consumption) and site-centric data derived...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Gerhard Faehling, Johannes Schneller
Company: Institut für Demoskopie Allensbach GmbH
June 14, 2004
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Citation

Faehling and Schneller (2004a, June 14). Exposure data for online media in a mixed media planning database. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/exposure-data-for-online-media-in-a-mixed-media-planning-database